Bruce Presley, a graduate of Yale University, taught physics and computer science for 24 years at The Lawrenceville School in Lawrenceville, New Jersey. It was there that he founded Lawrenceville Press, an educational publishing company of computer programming and applications textbooks. Bruce served as president of the Press for 24 years. In 2007 he sold the business and founded Downtown Loft Studio so that he could pursue a lifelong interest in photography and videography, as well as fulfill a desire to assist aspiring young artists in these areas.